Grove · 03
10-week product strategy program for early-stage founders
Get a clear product vision and a focused 60–90 day plan, so you make the right build decisions before you commit more runway to developers, hiring, or fundraising.
The problem this solves
Early-stage founders often spend time and money building without a structured product direction. Effort spreads across too many ideas, decisions get made under competing priorities, and priorities shift too often.
Most founders get further than they expect on instinct and conviction alone, and that is worth celebrating. That initial plan and sometimes scrappy approach is what gets a product off the ground. But there is a point where instinct needs a framework behind it, and many times the focus stays on hiring builders and completing dev tasks, when the product strategy decisions that could have made the biggest difference needed to happen earlier.
The cost is real: wasted developer spend, delayed launches, a weaker fundraising narrative, and reduced runway due to rework.
Having a scalable product strategy and decision making approach that works with your business goals and the size of the team you actually have makes all the difference.
The outcome
By the end of 10 weeks, I install a product direction system you can use to make confident decisions, align your build effort, and focus your team.
You walk away with:
Who this is for
How the project works
10 weeks, three phases.
Phase 1 · Weeks 1–2
I audit your current state, separate real priorities from pressure-driven work, and create visible progress fast.
You receive
Phase 2 · Weeks 3–7
I build or rebuild the key pieces of product direction and prioritisation so you have a clear 60–90 day build direction with aligned priorities and a repeatable decision framework.
You receive
Ongoing support
Communication system
Phase 3 · Weeks 8–10
I consolidate the work into a final direction pack, run a training session, and set the next strategic checkpoints.
You receive
What I'll need from you
To keep momentum and avoid rework, I'll need:
Boundaries (so scope stays clean)
This is a high-ticket project offer with a defined outcome, not ongoing fractional product management.
How I work:
I work autonomously between sessions to move the deliverables forward (analysis, synthesis, drafting, and recommendations), then use our weekly session and async check-ins to review, decide, and unblock.
Not included:
Frequently asked questions
No. This program is built for founders who need product direction before or alongside technical build.
No. This sets the foundation so future hires work from a clear direction system.
Approximately 2–4 hours including sessions and exercises.
Yes. Founders are welcome to join before or after they have started building. The program meets you where you are and aligns direction to your current stage.
Case studies
Proptech SaaS · Australia
Brought in on a short-term product strategy and discovery engagement to identify gaps in the landlord experience beyond tenancy management.
Through customer research, workflow analysis, and platform review, a clear strategic opportunity emerged. This shaped the direction for RentBetter Pulse, a guidance and action layer that helps landlords know what needs attention across their properties and what to do next.
What started as a short-term engagement to solve one specific problem evolved into an ongoing fractional relationship. One of the first items I addressed was a full updated product strategy.
10 weeks. A clear vision, a focused plan, and a decision framework your dev team can actually use.